News : HGS Website-as-a-Channel Optimizes Customer Experience
April 5, 2016 Chicago, IL -- Hinduja Global Solutions Limited (HGS) (Listed on NSE & BSE, India), announced the enhancement of Website-as-a-Channel (WaaC), a customer engagement offering that helps businesses give their customers the right answer fast. HGS WaaC is a self-service system that combines virtual and live agent customer support, creating a more efficient and engaging customer experience.
"When it comes to online customer experiences, today’s consumers have high expectations," said Parikshit Kalra, Senior Vice President of Solutions and Capabilities at HGS. "They demand web interactions that are fast, seamless, and engaging—across all of their devices. That’s what Website-as-a-Channel is all about: creating a painless experience that delivers the right answer fast."
"With the vast majority of customer engagements beginning online, over a variety of devices and channels, the entire customer experience needs to be rethought," said Chris Lord, Head of Global Growth, Strategy and Marketing at HGS. "Getting the first customer engagement touchpoint right by empowering consumers to find and connect with the answer they are seeking is critical. Our goal with Website-as-a-Channel is to ensure consumers get the right answer fast while driving business results with an amazing CX."
Posted by Laura Collins, Editorial Management
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About Hinduja Global Solutions Ltd.:
A company from the Hinduja Group, Hinduja Global Solutions is a Bangalore- headquartered BPO Business Services company providing end to end consumer focused services and industry solutions. HGS has 24,000 employees world wide with over half of our revenue being delivered in operations located in NA and UK.
Published: Wednesday, April 6, 2016