News : HP Helps BlaBlaCar Improve Customer Experience
Paris France, Nov 13, 2014 -- HP announces that BlaBlaCar, an online community marketplace that connects drivers with empty seats to passengers looking for a ride, has increased customer loyalty and improved the effectiveness of its marketing campaigns by analyzing its big data with HP Vertica.
BlaBlaCar has created an entirely new people-powered transport network. With a web and mobile platform, dedicated customer service and community of users, BlaBlaCar makes travel less costly, more social and more efficient for members.
Running on a Cloudera Distributed Hadoop cluster, HP Vertica provides BlaBlaCar with a real-time big data analytics platform. Designed for read-intensive workloads, its fast ad hoc SQL query performance has increased the effectiveness of the company's marketing campaigns by enabling data manipulation and analysis with greater frequency, at a higher granularity, and from multiple touch-points.
Posted by Veronica Silva Cusi, news correspondent
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Published: Friday, November 14, 2014