News : IBM Launches ExperienceOne Customer Engagement Solution
May 19, 2014 -- IBM has launched IBM ExperienceOne, an integrated cloud-based and on-premise customer engagement solution bringing together marketing, sales and service practices. It delivers a set of pre-defined engagement solutions with IBM consulting services and powered by its WebSphere Commerce, Customer Digital Experience and Enterprise Marketing Management software.
According to IBM’s recent survey of C-suite leaders, more than half are reinventing their organizations to drive greater customer collaboration. The study showed companies that outperform peers are focused on delivering customer value through each interaction, including those with downstream partners and suppliers. This deeper engagement is a universal ambition with 90 percent of CxOs expecting to increase customer collaboration.
"Smarter commerce is about helping clients continuously reinvent themselves around the customer experience," said Gagandeep Arora, Industry Solutions Leader, IBM India/South Asia. "IBM ExperienceOne provides a secure and simplified portfolio – including innovation from more than 1,200 partners – to help clients design and deliver more valuable customer engagements. With cloud, on premise and hybrid options, IBM ExperienceOne quickly scales to engage every customer in the moment while protecting their privacy."
IBM also introduced three new cloud business solutions—Customer Data-as-a-Service, Customer Analytics-as-a-Service and Digital Commerce-as-a-Service—to give clients more flexibility in how they buy and deploy IBM ExperienceOne. These solutions combine consulting services, IBM ExperienceOne software and cloud infrastructure powered by SoftLayer, an IBM company.
Posted by Veronica Silva Cusi, news correspondent
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