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News : IBM MobileFirst for iOS App to Transform Customer Experience at Etisalat Misr
Cairo, Egypt and Armonk, NY, USA, Feb. 22, 2016 -- IBM (NYSE: IBM) announced that Etisalat Misr, a subsidiary of Emirati Etisalat Group and a mobile providers in Egypt, selected the IBM MobileFirst for iOS Expert Tech app to transform how its remote site support technicians deliver services to customers.
Etisalat Misr employs support technicians, who travel to its store locations, assisting customers with mobile products, including troubleshooting network and hardware issues and facilitating sales. The company is opening new store locations to support its growing subscriber base, raising the need to optimize how remote technical staff address in-store technical obstacles that impact the overall experience of Etisalat Misr customers. With IBM MobileFirst for iOS Expert Tech app for iPad, the telecom will enable support technicians to instantly connect to expertise and relevant data with an intuitive mobile experience, resulting in increased productivity and improved business services.
"As we continuously work to enhance our customer experience, we wanted a technology partner who could support us over the next phase of our hyper growth," said Khalid AlMansouri, CIO at Etisalat Misr.
"IBM MobileFirst for iOS apps will maximize how our field staff engages with customers in-store, empowering them to quickly and cost-effectively address technical issues and respond to customer needs," said Khalid AlKaf, Director of Operations & Infrastructure at Etisalat Misr.
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Involve Staff
About Etisalat Misr:
With more than 30 years voice research and more than 150 voice patents, IBM is key industry player providing access to data through end-to-end voice integrated solutions. IBM also makes chips for a wide range of devices from the world’’s most powerful computers to the smallest cell phones.
Published: Friday, February 26, 2016