News : IDC MarketScape Names Genpact a Leader in Social Media Analytics for Life Sciences
New York, NY, USA, Dec, 2017 -- Genpact (NYSE: G), a global professional services firm focused on delivering digital transformation, was recently named a leader in social media analytics for the life sciences industry by the IDC MarketScape.
The report, IDC MarketScape: Worldwide Life Science Social Media Analytics 2017 Vendor Assessment (doc # US40511016, August 2017), notes that Genpact's social media analytics service is considered by its customers to deliver capability, business insight, and overall value. The report also acknowledges Genpact’s strong customer support and project management, and its well-established and global client base of pharmaceutical companies.
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"Genpact understands how to integrate social media analytics throughout the enterprise to deliver true business impact for life science companies," said Michael Townsend, research manager, IDC Health Insights Life Science Commercial Strategies. "Genpact’s position as a leader in the IDC MarketScape report also reflects its strong customer support and project management abilities."
"In today’s hyper-connected world, there’s no more powerful way for life sciences companies to understand, align to, and address consumer sentiment than with social media analytics," said Balkrishan ‘BK’ Kalra, Life Sciences business leader, Genpact. "By combining our digital capabilities, analytics proficiency, and domain expertise – and entrenching them into our clients’ business operations – we’re able to deliver returns on data that generate fast, transformational value to life sciences companies."
Posted by Veronica Silva Cusi, news correspondent
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Genpact is a Business process outsourcing (BPO) company in India. It was formerly a GE owned company called GE Capital International Services or GECIS. It operates from India, China, Guatemala, Hungary, México, Morocco, the Philippines, Poland, the Netherlands, Romania, Spain, South Africa, and the United States.
IDC is a provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets.
Published: Friday, December 29, 2017
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