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News : Ideel Selects Blueshift to Power Multi-Channel Customer Engagement
San Francisco, CA, USA, Aug 24, 2015 -- Blueshift, provider of the Segment-of-One marketing automation platform for B2C marketers, announced that Ideel, a Groupon company, has selected Blueshift to power the company's transition from legacy email marketing to behavior-based consumer engagement and nurturing across multiple channels and platforms.
Ideel is implementing Blueshift to manage the timing and distribution of the right content, to the right person, at the right time both in email and mobile push notifications.
"We chose Blueshift for its real-time segmentation and dynamic content personalization abilities that can be applied on email as well as mobile," said Saurabh Sharma, Head of Global Marketing & Special Operations, Ideel. "We will now be able to meaningfully engage individual consumers across multiple channels and platforms, which was hard to do before."
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Multi-Media Channeling
About BlueShift Inc:
San Francisco based Blueshift is the leader in "Segment-of-One" marketing automation for B2C companies. Using the power of real-time segmentation and dynamic-content personalization, Blueshift enables marketers to automate individualized messages across multiple channels including email, push notifications, Facebook and SMS. The company is funded by prominent venture capital and angel investors, including New Enterprise Associates, Nexus Venture Partners & Great Oaks VC.
Ideel, formerly ideeli, is a flash sale based online retailer based in New York City.
Published: Tuesday, August 25, 2015