News : iJento and Tableau Software Visualize the Connected Customer
Portland, OR, Feb 25, 2014 -- iJento, a provider of customer intelligence technology for marketers, announces a strategic partnership with Tableau Software, a global provider in business analytics software, to integrate Tableau’s visualization capabilities into the iJento technology platform. iJento's customer intelligence platform now enables multichannel customer data to be directly integrated with Tableau via powerful multidimensional views or direct connections. The results are updated each time the underlying customer data changes and the results are automatically published to the Tableau Data Format to speed visibility and drive business results.
With the rapid rise of the connected customer, every path to purchase is a multi-touch journey. Customers can enter at any point, take any route, and leave quickly. According to Forrester Research*, "failing to recognize customers means marketers fail to orchestrate multichannel campaigns and, in effect, fail to hold conversations with customers." iJento’s technology was developed to capture, enrich, analyze, report, and predict customer behavior across all touch points across web, mobile, social, CRM, contact center, and more, thereby providing actionable insight for each customer.
"Many of our existing customers and prospects have deployed or are considering deploying Tableau," said Peter Ryan, chief executive of iJento. "The power of Tableau’s business analytics and rate of market adoption, combined with iJento’s powerful multi-device and multi-channel data collection, integration, and enrichment technology, makes perfect sense for marketers and analysts driving business ROI and optimizing marketing. This partnership allows our customers to benefit from world class reporting which is familiar to them and already a standard within their organizations. That means more powerful features, improved insight, faster delivery, and a lower burden in cost and training for our customers."
Dan Jewett, vice president of product management at Tableau Software, commented, "Our customers desire to better understand and gain insight of how social, digital, and marketing activities can directly impact their business results. This created a natural partnership opportunity between iJento and Tableau."
Under the partnership customers can leverage both technologies to better understand and analyze customer behavior.
Today's Tip of the Day - Understand Why Customers Buy
iJento is a technology company that helps data driven organisations integrate and analyse their customer information across multiple channels and devices. The company helps major brands and businesses including Allianz, FT.com, LV= and Tesco get direct access to their visitor data and gain sophisticated insights into customer behaviour, interests and intent at the individual level. iJento is an international company operating in the UK, USA and Australia.
About Tableau Software:
Tableau Software helps people see and understand data. Tableau helps anyone quickly analyze, visualize and share information. More than 19,000 customer accounts get rapid results with Tableau in the office and on-the-go. And tens of thousands of people use Tableau Public to share data in their blogs and websites.
Published: Friday, February 28, 2014