News : IMS Health’s CRM Powers VAYA Pharma’s Commercial Operations
Danbury CT, USA, Feb 17, 2016 -- IMS Health (NYSE:IMS) announced that VAYA Pharma, a medical food division of Enzymotec Ltd. (NASDAQ:ENZY), has adopted IMS Health's Nexxus Mobile Intelligence CRM solution to support the successful expansion of VAYA's sales team and commercial operations. Designed for the life sciences market, this mobile field solution seamlessly integrates IMS Health, industry data and VAYA intelligence with decision-support tools to fuel more coordinated and productive customer engagements.
"This is an exciting time for VAYA and it’s essential we have the appropriate technology in place in order to successfully execute our commercial growth strategy," said Rob Crim, CEO, VAYA Pharma. "We selected IMS Health as a partner because of its deep pharma and healthcare expertise, and its business-enabled technology solutions are purpose-built for the life sciences."
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"We’re very pleased to support VAYA as it expands its commercial operations to reflect the continued increased adoption of the company's products by healthcare providers and their patients," said Tal Rosenberg, general manager, Technology Solutions, IMS Health. "With Nexxus MI, VAYA’s sales force has the pertinent tools and insight it needs to deliver the right messages to the right healthcare providers at the right time, which is critical for the advancement of patient care and health outcomes."
Posted by Veronica Silva Cusi, news correspondent
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