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News : RealPage Contact Center Introduces New Email Service
Carrollton, Texas, April 15, 2014 -- RealPage, Inc. (NASDAQ: RP) introduces email service enhancement Instant Call Reply to its contact center leasing suite. Multifamily and single-family rental housing owners and operators who use this service can deliver heightened customer service to prospects and realize faster turnaround on appointments set for property visits. The contact center estimates that two-thirds of prospects reached with a phone call make appointments to visit the property.
"We’ve found that 85 percent of email inquiries include a phone number. By following up on a prospect email with a phone call, the site visit ratio can increase upwards of 400 percent over a traditional email response because you are reaching out to prospects while they are actively engaged in their apartment search," said Mike Daley, senior vice president of the RealPage Contact Center. "Having the option of Instant Call Reply coupled with your standard email response helps you capture higher quality leads and convert them at a faster rate."
Instant Call Reply leverages the RealPage Contact Center associates, whose sole focus is servicing incoming leads, providing more information and setting appointments, which frees up site staff to focus on resident service, community marketing efforts and onsite tours.
Posted by Veronica Silva Cusi, news correspondent
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Located in Dallas, RealPage provides on demand (also referred to as “Software-as-a-Service” or “SaaS”) products and services to apartment communities and single family rentals across the United States.
Published: Thursday, April 17, 2014