News : Independent Research Firm Names Pegasystems as a Leader in Real-Time Interaction Management
Cambridge, MA, USA, Feb. 27, 2019 -- Pegasystems Inc. (NASDAQ: PEGA), the software company empowering digital transformation, announced Forrester Research has named Pega a Leader in The Forrester Wave™: Real-Time Interaction Management (RTIM) report, Q1 2019 (1). Pega received the top scores in two of the three main evaluation categories – current offering and strategy – and tied for top scores in 10 of the 14 top-level criteria.
Forrester analyzed the 12 RTIM providers against 33 key criteria. Pega received among the highest scores in the following areas: customer recognition, contextual understanding, decision arbitration, measurement and optimization, business technology vision, innovation road map, past performance, supporting products and services, commercial model, and integration. Forrester reports that customers should look for RTIM vendors that focus on next best experience, offer scalable data management and analytics, and prioritize enterprise marketing technology (EMT) and business technology (BT) integration.
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According to the report, "Forrester recognized Pegasystems as a Leader in our inaugural RTIM evaluation in 2015, and it continues to be a dominant player." Forrester also recognized the impact Pega makes on its clients: "References unanimously cited Pega as a differentiator for their respective businesses. A financial services reference with 50 million retail customers credited Pega with 'a 5x uplift across channels, principally in loans, where 40% of all new sales are the result of working with Pega'."
"Pega clients are achieving real results by transforming their businesses with Pega Customer Decision Hub from end to end," said Rob Walker, vice president, decision management & analytics, Pegasystems. "Pega's centralized AI engine optimizes every step of the customer journey across all engagement channels. We believe that this latest recognition from Forrester further validates the significant impact Pega AI has made with some of the most successful brands in the world."
Posted by Veronica Silva Cusi, news correspondent
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Pegasystems Inc. (NASDAQ: PEGA) provides software to automate complex, changing business processes. Pegasystems, a provider of unified process and rules technology, gives business people and IT departments the ability to use best processes across the enterprise and outperform their competition.
Forrester Research is an independent technology and market research company that provides advice on existing and potential impact of technology, to its clients and the public.
Published: Thursday, February 28, 2019
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