News : Indianapolis Motor Speedway Chooses Emarsys to Enhance and Grow Customer Engagement
Indianapolis, ID, USA, June, 2017 -- Emarsys, a global B2C marketing cloud company, announces that the Racing Capital of the World(R) and host of the Indianapolis 500(R) presented by PennGrade Motor Oil, Indianapolis Motor Speedway (IMS) has deployed the Emarsys artificial intelligence (AI) enabled cloud marketing platform to enhance and grow customer engagement, and increase ticket sales for all events throughout the year.
This will be achieved by helping the race circuit to better understand its customer behavior and experience data. The actionable insight identified will allow IMS to engage with potential and existing customers in a highly personalized way across multiple channels and in real-time.
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"Each year we welcome hundreds of thousands of fans to witness the historic Indy 500, and the Speedway’s other events," said Brad Lee, Director of Business Solutions at IMS. "With Emarsys, we hope to maintain elevated levels of customer engagement throughout the whole year and welcome back race fans to other premium events on our track. The sophisticated nature of the Emarsys platform provides us with a deep understanding of our customers at an individual level, and allows us to interact with them at the point of transaction when they’re most engaged. We envisage that replicating this formula through the year will yield great results."
"Indianapolis Motor Speedway is a globally-recognized leader in auto racing that enjoys a great reputation and customer fan base," says Sean Brady, President of Americas at Emarsys. "We understand that the specific challenge of collecting data for online and offline customers is managing both the volume and scope of customer experience. By leveraging the phenomenal customer engagement that they get during events, such as the Indy 500, our goal is to set up AI-backed marketing campaigns to deliver customer experiences at a highly granular level, boost ticket sales and overall revenue growth."
Posted by Veronica Silva Cusi, news correspondent
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Emarsys is a leading global provider of cloud marketing software for B2C companies, and the first B2C Marketing Cloud. The company provides actionable intelligence to enterprises targeting their customers, combining machine learning and data science with true personalisation and multichannel delivery to reach customers most effectively, while maximising engagement and results. With more than 500 employees in 16 global office locations, Emarsys serves more than 1,500 clients in 140 countries. Every month, Emarsys sends over seven billion messages — helping customers increase revenues and ROI.
Published: Friday, June 9, 2017
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