#contactcenterworld, @mahindracomviva, @im3ooredoo
Jakarta, Indonesia, Dec. 7, 2020 -- Comviva, a global provider in mobility solutions and Indosat Ooredoo, an Indonesian mobile operator announced a strategic partnership.
The partnership will hel enhance Indosat's marketing capabilities through Comviva's AI based analytics and marketing automation solution. The MobiLytix™ Real Time Marketing platform will deliver contextual, in-the-moment, omni-channel marketing initiatives to enhance customer lifetime value in today's hypercompetitive market.
Vikram Sinha, Director and Chief Operating Officer, Indosat Ooredoo said, "We are delighted to partner with Comviva to deliver contextual marketing campaigns and loyalty programs to our 60 million subscribers. In addition to improving customer engagement, the solution has immense potential to increase revenue through data monetization, with the possibility to rapidly grow our digital service offerings. This will support our aim for digital leadership in the region."
Ritesh Singh, Chief Marketing Officer, Indosat Ooredoo said "Our partnership with Comviva has enabled us to empower our customers on their digital journey, and improve customer satisfaction and retention through personalised customer offers and interactions. Not only it enables a better experience for our customers, but also helps generate significant incremental revenue for Indosat."
Manoranjan (Mao) Mohapatra, Chief Executive Officer, Comviva said, "Comviva has designed its next generation analytics platform MobiLytix™ keeping in mind the challenges of its telecom operator partners. We are excited to partner with Indosat Ooredoo to support their digital transformation journey and provide great experiences for their customers. "
Posted by Veronica Silva Cusi, news correspondent
Published: Tuesday, December 8, 2020
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