News : Infinity Tracking Ltd Secures an Investment from Smedvig Capital
London 21 September 2016 -- Infinity Tracking Ltd ("Infinity"), a marketing technology business in the UK, and a provider in call tracking, announced that it has secured funding from Smedvig Capital.
Infinity has already established itself as a pioneer in call tracking, supporting marketing, sales and operations across a strong client base in the UK and US. It has excellent agency partnerships, strong technology and broad third party integrations. This investment will facilitate further product innovation and allow the business to continue to build on its drive for customer success.
Paul Walsh, Infinity’s CEO commented: "Infinity has been bootstrapped to date but we have still managed to grow extremely rapidly. This injection of funding will now enable us to invest heavily in our product offering and accelerate our US expansion plans."
Warren Newbert recently joined the business as COO with considerable experience of working with high growth, venture backed, technology businesses. Warren commented: "Infinity is already a successful business but the opportunity for growth is limitless and potentially we will look to acquire other technology or people as well as pursuing our ambitious organic plans."
Jon Lerner, Managing Director at Smedvig Capital, commented: "We are excited to be backing Paul, Warren and their team as the business starts to rapidly build on a very solid base in the UK and US. They have a great team, a strong market position and a clear vision of where the business is going. We are very much looking forward to working closely together to build a category leader."
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Published: Thursday, September 22, 2016
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