Vodnjan, Croatia, May 9, 2023 – Global cloud communications platform Infobip has enhanced its collaboration with Microsoft Dynamics 365 Marketing to help businesses meet customers on their preferred channels and boost return on investment from marketing campaigns. Microsoft has integrated Infobip’s SMS channels into its marketing platform, enabling Dynamics 365 users to send and receive text messages for real-time marketing.

Customers increasingly want to communicate with businesses and brands on the channels they use every day. So, brands must deliver real-time marketing promotions and campaigns via popular channels like SMS. Infobip’s native SMS integration with Dynamics 365 now allows marketing teams in enterprises to build real-time marketing campaigns using text messages to reach and engage customers. With a global reach and local presence, Infobip is the only global cloud communications platform multinational businesses will ever need to reach customers worldwide.

"Whether for sales, support or marketing, customers increasingly want to engage a business or brand over their preferred channels. For many, that means sending and receiving personalized text messages. That’s why we’ve enhanced our collaboration with Microsoft with our native SMS integration. In doing so, we’re helping enterprises meet their customers where they are and benefit from better customer loyalty and higher sales. I also want to reinforce all we have accomplished in concert with Microsoft where we are active players on both Microsoft Azure Marketplace and Microsoft Appsource, and as a Microsoft partner, we’ve now integrated our chatbot building platform Answers on Azure, provided WhatsApp for Business through Microsoft Bot Framework Composer and integrated SMS and WhatsApp solutions in Microsoft Dynamics 365 Sales. This further integration demonstrates how we are the one communication platform for every platform." - Veselin Vukovic, Vice President of Strategic Partnerships at Infobip

Jim Nakashima, Head of Product Management, Microsoft Dynamics 365 Marketing, said: "Infobip adds value to Microsoft 365 Dynamics Marketing with its omnichannel communications solutions. Now, through our SMS integration with Infobip, businesses and brands using our platform can build and deliver real-time customer experiences including marketing campaigns over SMS, helping meet their customers where they are most likely to engage."

#contactcenterworld, @infobip, @msftdynamics

Posted by Veronica Silva Cusi, news correspondent
Source: https://www.infobip.com