#contactcenterworld, @infobip, @whatsapp
Seattle, WA, USA, August 23, 2022 -- Infobip, a global cloud communications platform, has built an integration with CRM platform HubSpot to provide WhatsApp and SMS messaging for HubSpot’s clients. The integration, available in HubSpot’s App Marketplace, enables its clients to connect with customers using their preferred communication channel, to deliver a great customer experience and boost engagement and sales.
Numerous studies show that customers would rather message a business than call and many expect business messaging to become even more popular in future. Responding to its clients’ needs, HubSpot wanted to offer the best omnichannel experience. Now HubSpot’s clients can access Infobip’s market-leading omnichannel communications platform, as ranked by tech analyst Omdia.
The integration is part of Infobip’s strategy to help Software-as-a-Service (SaaS) providers access a market-leading Communication Platform-as-a-Service (CPaaS), supporting businesses as they reinvent how they communicate with customers.
Scott Brinker, VP of Platform Ecosystem at HubSpot, said: "Our clients want to be able to interact with their customers on the right channel at the right time. With the Infobip integration, our customers now have access to market-leading customer communications over WhatsApp and SMS, helping them to enhance engagement, increase loyalty and ultimately drive sales."
Veselin Vukovic, VP of Strategic Partnerships at Infobip, said: "More and more customers want to message a business than make a call. Businesses need to be where their customers are, which is why we’ve built an integration with HubSpot to offer its customers access to our best-in-class communications platform that provides a comprehensive range of capabilities and features. Our integration with HubSpot demonstrates our commitment to building connected customer experiences."
Posted by Veronica Silva Cusi, news correspondent
Infobip powers enterprises to deliver messages across any channel, any device, at anytime and anywhere worldwide. Infobip's technology creates seamless mobile interactions between businesses and people as well as simplifying the integration of almost all communication capabilities. With over a decade of industry experience, Infobip has expanded to include 61 offices on six continents offering in-house developed messaging platform with the capacity to reach mobile devices in 190+ countries connected to over 800 telecom networks.
WhatsApp Inc. is an early stage technology startup founded in the heart of Silicon Valley who have developed an alternative to SMS.
Published: Thursday, August 25, 2022
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