#contactcenterworld, @infobip

Global cloud communications company, Infobip, announces its full Communications Platform as-a-Service offering is now available on Microsoft Azure, thereby extending the enterprise customer base globally for Infobip - particularly in the finance, eCommerce and retail sectors, and allow it to expand its core market footprint.

The Azure deployment is the latest step in Infobip's technology collaboration with Microsoft that sees Infobip adding its omnichannel capability to Microsoft's platforms for the benefit of all enterprise and B2B customers seeking easy to scale customer engagement and customer service solutions that span contact center, marketing, security and authentication services.

The decision will see Infobip working closely with Microsoft and its partner ecosystem to help build demand, sales planning for partner-to-partner empowered selling and deliver commerce for end customer transformation. Infobip’s Consultancy and Technology Partnership arm will also provide access to appropriate resources such as product documentation and training through its partner portal. A self-service option will become available later in the year. It is anticipated that by 2023 a range of identity and IOT based services will also be added to the portfolio.

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Silvio Kutic, CEO at Infobip says: "As the markets and ecosystem evolve, we increasingly see areas of ‘co-opetition’ where companies are partnering and competing. I see these instances as opportunities to find Go-To-Market ways together for the benefit of the customer. This collaboration is more than about creating a wider reseller network or reach a bigger client base or simply bigger clients – of course it does help with these goals– rather it’s also about providing a more open and integrated arena to power digital customer experience as we enter the hyper-connected era of 5G."

Chris Weber, corporate vice president, Small, Medium and Corporate Business at Microsoft said, "All businesses need to create an open ecosystem model that makes it easy for partners to innovate and integrate with a way to monetize what they create as quickly as possible. Microsoft offers a path to connect directly with customers, share leads with Microsoft and other partner sellers, and differentiate their expertise to drive positive customer outcomes and mutual revenue. We welcome Infobip and look forward to future collaborations."

#contactcenterworld, @infobip