News : Insightly Releases Customization Capabilities
San Francisco, CA, USA, Sept, 2018 -- Insightly, CRM for building lifelong customer relationships, announced the availability of new capabilities that allow companies of all sizes to tailor their CRM implementations to the specific needs of their businesses and of the industries in which they operate.
"Every business, no matter what size, has its own unique set of challenges and needs, and the software services they choose must be able to adapt to these needs as they evolve," said Anthony Smith, founder and CEO, Insightly. "Gone is the era of one-size-fits-all applications. We hear this loud and clear from our customers every day and this new functionality gives them the total flexibility they need to implement their CRM exactly the way they want to."
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"CRM initiatives can spiral out of control into multimillion-dollar investments that negatively affect your customers and the employees who serve them. The cost of poor adoption is twofold: underutilized investment and unmet business objectives," write Kate Leggett and John Bruno in the March 2018 Forrester report, CRM Success Hinges On Effective Change Management.
"As we continue to quickly acquire larger-sized customers, they are flat-out demanding that we offer these types of capabilities right out-of-the-box, or else they simply don’t consider us a viable CRM alternative for the long term," said Smith. "This latest release of our software is a game changer for our customers and for us."
Posted by Veronica Silva Cusi, news correspondent
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Insightly provides customer relationship and project management software to small businesses worldwide.
Published: Monday, September 24, 2018
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