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News : Insurer Launches Helpline to Address COVID-19 Mental Health Issues

#contactcenterworld

New Delhi, India, Aug 31, 2020 -- Aditya Birla Health has launched HeartToHeart, a 24/7 mental health helpline facility to address the mental health crisis in the wake of the COVID-19 outbreak across the country.

The rising number of cases of job losses and health issues in the midst of the COVID-19 outbreak has increased the stress levels of people across the country. Mental illness has been an issue of much concern today and it is estimated that around 10% of the Indian population could require active intervention for prevailing mental problems.

The HeartToHeart helpline was launched in collaboration with Mpower and the service is kept completely confidential.


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Aditya Birla Health chief executive officer Mayank Bathwal said that the helpline will connect the person calling with a counsellor, who will listen to their concerns with objectivity and empathy and provide them with awareness and helpful tips to deal with their immediate mental health issues.

"We have managed to spread awareness about mental health into the remotest areas of the country where the concept was previously unheard of. Our expert coaches are well equipped to understand the mental health needs and concerns of the customers and advise them in the right direction," he said.

The helpline will also guide the caller to a psychologist if it is needed. Since its launch two weeks back, the helpline has received close to 6,000 calls.

#contactcenterworld

Posted by Veronica Silva Cusi, news correspondent
Source: https://www.asiainsurancereview.com


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