News : Interactions Acquires AI-Based Social Media Engagement Innovator Digital Roots
Franklin, MA, USA, May, 2017 -- Interactions, LLC, a provider of Intelligent Virtual Assistants for enterprise customer care, announced the acquisition of Digital Roots, a provider in artificial intelligence (AI)-based social media customer engagement. The acquisition builds on Interactions modern omnichannel approach to customer care, making it easier than ever for enterprises to engage with consumers via voice, web chat, SMS, and now, social media channels.
"There’s tremendous opportunity for organizations to proactively tap into these conversations to drive customer satisfaction and sales. This acquisition enables us to do exactly that by simplifying the process so even the most talked-about brands can easily engage with consumers on social media in a meaningful way," said Mike Iacobucci, Interactions president and CEO.
Sponsor message - content continues below this message
Employee Engagement Awards NOW OPEN!
Enter your center,and compete for this prestigious award to attract new staff and show investors and customers you are #1 in your nation!!
Content continues ….
Interactions Intelligent Virtual Assistant solutions are powered by its Adaptive Understanding™ technology, which combines AI and human understanding to solve real world customer care challenges.
"Organizations put themselves at risk of losing customers if they don’t invest in strategies that allow them to engage with consumers on social media," said Jay Wolcott, Digital Roots founder and CEO. "Interactions is driving the industry forward with smart technologies that not only meet these changing customer needs, but enable organizations to stay one step ahead of them. Digital Roots social media capabilities are a powerful addition to Interactions customer care platform."
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Product Return Calls
More Editorial From Interactions Corporation
About Interactions Corporation:
Interactions’ Virtual Assistant is revolutionizing voice automation for customer care. Our conversational technology enables customers to quickly and easily accomplish more in self-service. Through unparalleled understanding capabilities callers can speak in their own words just as if they were talking to an agent.
Published: Friday, May 26, 2017