News : Introducing the New Zendesk: Built for Better Customer Relationships
San Francisco, CA, USA, Oct 26, 2016 -- Zendesk, Inc. (NYSE: ZEN) launched a redesigned company brand and an expanded product family focused on building better customer relationships. As part of its move beyond customer service, Zendesk also introduced Zendesk Connect and Zendesk Explore, two new products that create a more personal connection between customers and organizations through customer intelligence and deeper analytics.
"For too long, business software has been built for businesses at the expense of customers. It’s been built for department silos and separate ‘clouds,’ not the seamless experience customers expect today," said Mikkel Svane, Zendesk founder and CEO. "We’re changing that with products built for relationships first."
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The new Zendesk family of products represents the company’s shift from a single customer service product to a unified family of products all focused on improving customer relationships. It helps organizations understand their customers, improve communication, and offer support where and when it’s needed most.
Zendesk Explore and Zendesk Connect together turn customer data into proactive and personalized experiences for customers.
"Customers want a single experience with companies based on their preferences and history, not the needs of internal departments," said Adrian McDermott, senior vice president of product development at Zendesk. "We’re creating a shared memory for organizations so they know their customers and can connect with them in the moment."
"Staying true to our roots, we drew inspiration from the simple language of shapes in Danish design," said Toke Nygaard, Zendesk’s chief creative officer. "We wanted to create a new brand with personality and flexibility that embraced our focus on improving customer relationships."
Posted by Veronica Silva Cusi, news correspondent
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Published: Thursday, October 27, 2016
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