News : Invoca Unveils New Enterprise Call Intelligence Platform
Santa Barbara, CA, USA, Aug 4, 2016 -- Invoca, the call intelligence company, announced Invoca Enterprise, a new edition of its Call Intelligence platform built to help enterprise marketers create personalized customer journeys across the phone and all digital channels, at scale. With Invoca Enterprise, marketers can access data points in real time to measure results of campaigns and automate the individual customer experience on every phone call and in future interactions across channels like email, websites, and Facebook.
"Invoca Enterprise delivers not only marketing attribution analytics, but also the individual caller intelligence and automation capabilities that large enterprises need to increase revenue," said Kyle Christensen, VP of marketing, Invoca.
"For a company of our size, driving value from phone calls can get complex," said Chris Meade of Microsoft Windows Store. "Fortunately, Invoca Enterprise makes it easier for our team to intelligently route calls and determine affiliate payouts, in real time, based on data like keypresses and what was said during the call."
Posted by Veronica Silva Cusi, news correspondent
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Invoca helps the modern marketer optimize for the most important step in the customer journey: the phone call. With Invoca's Call Intelligence platform, marketers can get granular campaign attribution to understand why customers are calling, gain real-time intelligence about who's calling and analyze what's being said in conversations. Marketers can put this data to work directly in the platform by automating the ideal customer experience before, during and after each call.
Published: Monday, August 8, 2016