News : iQ media Launches optiQ
Austin, TX, March 16, 2015 -- Media intelligence company iQ media announced the launch of a new tool that delivers insight into the success of a company’s paid, earned, shared and owned campaigns across television, online and social media.
This new tool, optiQ, leverages the power of iQ media’s library of historical and near real-time TV content. optiQ provides in-depth analysis of what’s seen or heard on television alongside consumer behavior and engagement data, such as conversations on Twitter, shifts in web traffic, changes in sales and other important brand metrics.
iQ media is also announcing its partnership with Catchoom, a Barcelona-based image and object recognition provider. "We are thrilled to be marrying our award-winning technology with iQ media’s broadcast data to create a first-of-its-kind in line video processing and image recognition tool," said David Marimon, CEO and co-founder at Catchoom.
Posted by Veronica Silva Cusi, news correspondent
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Published: Wednesday, March 18, 2015