News : Janrain Launches New Customer Engagement Analytics Product
Portland, OR, USA, July 7, 2016 -- Janrain, a Customer Identity and Access Management (CIAM) solutions provider, announced the launch of a product called Janrain Customer Engagement Insights™, a tool that analyzes the engagement activities of registered customers who engage on a brand's digital property with commenting, live chat, voting, and ratings and reviews. Customer Engagement Insights is included with each Customer Engagement product license or specific application, such as commenting.
Customer Engagement Insights is an off-the-shelf analytics solution that leverages activity data integrated with registered consumer profile data to provide insights around the activity of registered consumers to determine what activities are driving registrations and repeat visits, as well segmentation of these registered consumers based on their activity.
Additionally, Customer Engagement Insights provides analytics on social media activity that is curated via the Customer Engagement dashboard and products using hashtags, search terms and filters. This social media activity comprises posts by anonymous customers on Facebook, Twitter and Instagram.
Posted by Veronica Silva Cusi, news correspondent
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The Janrain Customer Identity and Access Management platform helps brands build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The proprietary platform encompasses social login, registration, customer profile data storage, customer segments, customer insights, single sign-on, and engagement. Janrain powers customer identity management for brands like Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, and Dr Pepper. Founded in 2002, Janrain is based in Portland, Oregon.
Published: Monday, July 11, 2016