News : Journeys Advances Customer Experience with Location-Based Analytics
June 23, 2014 -- To enhance the in-store customer experience at North American locations, Journeys, a division of Genesco and specialty teen retailer, will rollout ShopperTrak customer behavior insights and location-based analytics.
Through the partnership, the retailer will be able to measure store traffic to optimize labor scheduling, ensuring a consistent customer experience for each guest in a store.
"ShopperTrak has the resources we need in a partner to help us take the singular Journeys customer experience to a new level across all Journeys stores," said Rob Taylor, COO at Journeys. "Our culture is focused on putting the customer first. Now, with targeted analytics and field-level training from ShopperTrak, we're able to take action on the data, achieving total ROI while empowering our regional, district and store managers with the information they need to better serve our customers."
The retailer will also be able to assess store and employee conversion to identify training and sales performance opportunities, all with the goal of providing the highest level of customer service.
Posted by Veronica Silva Cusi, news correspondent
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Published: Tuesday, June 24, 2014