Frimely, UK, June 2, 2020 -- JPIMedia helps people in the UK make informed lifestyle decisions using newspapers, magazines and websites. Core to its business are multimedia campaigns and to ensure better outcomes, the organisation teamed up with Genesys, a global provider in cloud customer experience and contact centre solutions. Using Genesys Cloud, an all-in-one cloud contact centre solution, the media organisation’s employees can handle customer service enquiries with maximum efficiency.
JPIMedia had a long-term strategy to move to a public cloud platform with a single interface and open APIs for tight customer relationship management (CRM) integration. In addition to these requirements, it also wanted to offer its customers more choice by adding communication channels including email, SMS and web chat.
"We needed a simple, intuitive architecture so the team could configure queues, roles and users without involving IT," says Rebekah Avill, head of commercial systems for JPIMedia. "After benchmarking cloud contact centre solutions from the market, our conclusion was that there was nothing that came close to Genesys Cloud."
Smart Campaigns to reach the right people
Working with Genesys partner Foehn, JPIMedia’s CRM system is now embedded in Genesys Cloud. This close integration enables its staff to process all incoming enquires faster while handling credit card payments securely through a single interface.
"Running successful campaigns isn’t only about increasing dials and connections, it’s also vital to make sure you’re targeting the right people," Avill explains. "That’s how you convert new leads to build a happy, loyal customer base. Genesys Cloud allows us to easily compile call lists and scripts to build this customer base."
Another key benefit to JPI Media will be the addition of an outbound SMS channel. "Many of our customers are busy tradespeople, such as plumbers and builders, who have their hands full and cannot always get to the phone," adds Avill. "So, instead of placing a call, we intend to send them a text to remind them their advert is due to expire, along with a quick link so they can renew it when they get home from work."
Additionally, making a switch to the cloud has allowed JPIMedia to gain better insight into its operations. Avill explains: "We used to struggle to measure productivity and customer behaviour. We knew that email was one of our most popular channels, we could only guess volumes and spot-check for quality. Now, we’ve have much better reporting and transparency of agent performance, channel management and coaching requirements."
"Shortly after going live, we needed to add our customer service teams to Genesys Cloud and move them away from the PBX environment they’d used for many years" explains Avill. "We created, tested and executed the changes for 60 users and five new IVRs within a couple of weeks."
The cloud-based contact centre was also instrumental in ensuring business continuity during the COVID-19 pandemic. Following government regulations for UK citizens to work from home, JPIMedia was quick to enable home working for its agents with minimal disruption to day-to-day business. "We successfully transitioned 450 users to a temporary remote working model within five days following government advice. This allows our commercial teams to stay connected with our customers," concluded Avill.
Posted by Veronica Silva Cusi, news correspondent
Genesys® powers 25 billion of the world’s best customer experiences each year. Our success comes from connecting employee and customer conversations on any channel, every day. Over 10,000 companies in 100+ countries trust our #1 customer experience platform to drive great business outcomes and create lasting relationships. Combining the best of technology and human ingenuity, we build solutions that mirror natural communication and work the way you think. Our industry-leading solutions foster true omnichannel engagement, performing equally well across all channels, on-premise and in the cloud. Experience communication as it should be: fluid, instinctive and profoundly empowering.
Published: Thursday, June 4, 2020
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