London, UK and Salt Lake City, UT, USA, Jan, 2018 -- Kantar TNS, a research agency, and Qualtrics, a provider in experience management, announced a global partnership to help organizations put customers at the heart of their business. The strategic alliance brings together Kantar TNS's worldwide network of customer experience research, end-to-end platform implementation, smart analytics and activation, with the Qualtrics Experience Management PlatformTM.
The partnership and global solution will provide clients with holistic customer experience capability, delivered through integrated technology, to identify, optimize and activate customer insights for lasting engagement and maximum return. Additionally, by tapping into the wider Kantar and parent company WPP networks, the partnership will offer unrivalled benefits including access to brand insight, consumer data, market comparisons and industry intelligence.
Richard Ingleton, CEO at Kantar, said: "We live in an age where experiences are the key point of differentiation. For businesses, success comes from understanding customer expectations, tapping into their emotions and designing products and services which create positive, memorable experiences. Our partnership with Qualtrics will allow our clients to truly embed a customer focus throughout their organization and create strong customer relationships."
John Torrey, Chief Corporate Development Officer at Qualtrics, added: "We have long believed that experiences are a vital element and a main distinction of every successful business. We are proud to partner with Kantar TNS to offer full-service customer experience solutions combining our unique, advanced Experience Management Platform and Kantar TNS's world-class consulting, implementation and managed services."
Posted by Veronica Silva Cusi, news correspondent
About Kantar TNS:
Kantar TNS is one of the world's largest research agencies with experts in over 90 countries. With expertise in innovation, brand and communication, shopper activation and customer experience, we help our clients identify, optimise and activate the moments that matter to drive growth for their business. We are part of Kantar, one of the world's leading data, insight and consultancy companies.
About Qualtrics XM:
Qualtrics is a single system of record for all experience data, also called X-data™, allowing organizations to manage the four core experiences of business—customer, product, employee and brand experiences—on one platform. Over 8,500 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics.
Published: Friday, January 26, 2018
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