News : Kenshoo Social and Tigerlily Join Forces
London (October 11, 2013) Tigerlily, the social media marketing platform, announces that it has integrated with Kenshoo Social, a global social marketing platform. The partnership offers brands an integrated Social Media Marketing solution for seamless creation, measurement and optimisation of paid, owned (organic) and earned social media initiatives.
Tigerlily is using Kenshoo Social to create, manage and optimise paid advertising programs for its social media marketing clients and has integrated Kenshoo Social tracking technology into the Tigerlily platform to enable the measurement of conversions and revenue resulting from end customer interactions with owned social media posts.
"By combining Kenshoo Social's paid advertising data and the social relationship data generated through the Tigerlily platform, we provide ever more enlightening insights to clients, and offer them one of the most integrated Social Media Marketing SaaS solutions on the market. This functionality fosters a holistic approach to social content, focusing on providing brands with a comprehensive understanding of their social media initiatives across owned, earned or paid media. Marketers can use the insights gained about communities through interactions with owned assets to enhance the impact of paid media, understanding how paid and owned activity combines to influence the performance of their overall social marketing programs. Tigerlily and Kenshoo Social help marketers understand the customer journey, tracking each interaction throughout the purchase process and providing powerful insights to improve ROI. For Tigerlily this partnership is a milestone in the company's history asserting its ambition to prove itself as one of Europe's top Social Media Marketing Software providers," said Matthieu Chéreau, CEO of Tigerlily.
"Advertisers who use Kenshoo Social and Tigerlily together can create, manage and optimise their social media marketing campaigns in a true end-to-end manner. Social community managers can understand the sales and revenue contribution of their organic posting activity across social networks and optimise their activity toward direct response goals. Paid social media managers gain insight into the owned media or organic posts that generate the most conversions and can selectively amplify these based on direct response metrics provided by Kenshoo Social, rather than brand awareness metrics, such as likes, comments and shares, which do not necessarily correlate to sales," explained Will Martin Gill, Senior VP Product at Kenshoo.
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A social marketing platform used by more than 80 iconic brands across more than 60 countries.
Kenshoo is a digital marketing technology company that engineers solutions for search marketing, social media and online advertising.
Published: Tuesday, October 15, 2013