Newport Beach, CA, and Salt Lake City, UT, USA, Dec. 3, 2019 -- VERB Technology Company, Inc. (NASDAQ: VERB) ("VERB" or the "Company"), a provider in business-focused interactive video CRM, marketing, and sales enablement applications, announced Kyäni, a health and wellness brand has signed-on to adopt VERB’s interactive video CRM platform, including VERB’s LEARN application, for a global launch in almost 30 of Kyäni’s markets in multiple languages. Kyäni also plans to utilize VERB’s sampling program and back-office reporting tools.
Kyäni offers a variety of health and wellness focused products, ranging from skin care solutions to protein powders. Through the use of VERB’s LEARN app, Kyäni customers can better educate themselves on the health benefits and applications of their full suite of offerings. At the same time, Kyäni business partners can leverage these educational tools to foster brand loyalty and product knowledge, which has been shown to improve customer retention rates.
"Having managed our own apps over the years, we are well aware of the challenges and opportunities associated with being a digital-first organization," said Kyäni Chief Information Officer Troy Hiltbrand. "After reviewing the VERB platform, we realized that it would be in our best interest to leverage this powerful technology rather than continuing to manage the process in-house. Utilizing VERB’s platform will allow us to realize additional cost savings and enhance the capabilities of our organization at the same time. We look forward to providing our business partners with more effective tools, which will make them and Kyäni better and more productive."
Global President of Sales for VERB McKinley Oswald added: "Kyäni was a great customer for us over the years as part of our fulfillment business, and we look forward to expanding this relationship to include VERB’s SAAS and technology services. With a rollout of this magnitude, we’ll be able to showcase the scalability of our platform with a major international player, which we expect will translate into meaningful new business opportunities at the global enterprise level."
Posted by Veronica Silva Cusi, news correspondent
About VERB Technology Company, Inc.:
VERB Technology Company, Inc. is rapidly emerging as the market leader in sales and marketing applications utilizing its proprietary interactive video data collection and analysis technology. Following its successful acquisition of Utah-based Sound Concepts, the leading provider of digital tech-based marketing and customer relationship management applications for the direct sales, network marketing and affiliate marketing industries, the newly combined company provides next-generation customer relationship management (“CRM”), lead generation, and video marketing software applications.
Published: Wednesday, December 4, 2019
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