News : Lacoste Selects Manhattan Associates to Power Retail Operation
Paris and Atlanta, Apr 23, 2014 -- Supply Chain Commerce Solutions provider Manhattan Associates, Inc. announces that Lacoste, the global fashion brand, has selected Manhattan Associates' Enterprise Order Management solution to orchestrate its omni-channel retail operations and facilitate the company's continued growth. With Manhattan's technology, Lacoste will be able to deliver a consistent brand and unified shopping experience to its customers. The technology will provide Lacoste Customer Service Representatives – initially in the Call Center – with a single view of customer transactions and network wide inventory, whilst giving shoppers control of when, where and how they receive goods.
Lacoste will initially deploy Enterprise Order Management in the U.S. and plans to expand the deployment globally to support the company's omni-channel retail operations throughout Europe and Asia also.
Eddie Capel, president and chief executive officer, Manhattan Associates, commented, "Enterprise Order Management has fast become essential to the selling infrastructures of the world's most innovative omni-channel retailers. We're delighted to add Lacoste to our fast-growing list of Enterprise Order Management customers and look forward to supporting the Lacoste team on this key phase of its omni-channel development program."
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Understand Why Customers Buy
More Editorial From Manhattan Associates, Inc.
About Manhattan Associates, Inc.:
Manhattan Associates brings companies closer to their customers. We design, build and deliver market-leading Supply Chain Commerce Solutions that drive top line growth by converging front-end sales with back-end supply chain execution and efficiency. Our software, platform technology and unmatched experience help our customers around the world adapt to the challenges of the omni-channel marketplace.
Published: Thursday, April 24, 2014