News : Lamps Plus Signs Multi-year Expansion Agreement With Epsilon
Dallas, TX Feb. 2, 2016 -- Epsilon, an Alliance Data (NYSE: ADS) company, has signed a new multi-year agreement with Lamps Plus, a lighting retailer. Epsilon will provide targeted email marketing services focused on engaging customers on a one-to-one basis and increasing both online and in-store sales across the Lamp Plus family of brands, including LampsPlus.com, discount site Lamps Plus Open Box, home furnishings and décor site 55 Downing Street, and trade program Lamps Plus Professionals.
Lamps Plus is an existing Epsilon data services client, leveraging Epsilon's data services to better identify and target their customers with relevant offers across marketing channels, including online, direct mail and point of sale.
Under the terms of the new multi-year agreement, Epsilon will now also provide a full suite of permission-based email marketing services leveraging its Agility Harmony platform including account and campaign management, email delivery, measurement and reporting. Epsilon will support dozens of email campaigns per month, deploying emails on behalf of Lamps Plus and their family of brands.
"Epsilon has proven to be a flexible and attentive partner, and we were particularly impressed with its Agility Harmony platform," said Mark Salek, vice president of direct marketing at Lamps Plus. "With the unparalleled email support and deep client focus at Epsilon, our team is now able to concentrate on new opportunities and strategic innovation."
Laura Collins, Editorial Management
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About Alliance Data Systems:
We are a strong and growing company with three successful businesses (Alliance Data Card Services, Epsilon and Loyalty One) focused on helping our clients grow through data-driven marketing and loyalty solutions. We work behind the scenes for the world’s best known and respected brands.
About Lamps Plus:
LAMPS PLUS, Inc., is a privately held corporation that designs, manufactures, and sells portable lighting, fixture lighting, home décor items and a variety of other related products.
Published: Thursday, February 4, 2016