News : Lanway Partners with Netwise
Lancashire, United Kingdom, and Warsaw, Poland, July 30, 2014 -- VAR Lanway has forged a strategic alliance with one of Poland's Microsoft CRM partners to complete its Microsoft online services offering.
Under the tie-up, Lanway will draw on Warsaw-based Netwise's software development skills around Microsoft Dynamics, adding to its existing prowess on Microsoft Office 365, Azure, SharePoint and Lync.
Talking to CRN, Lanway managing director Andrew Henderson said, "We are now a single source for the supply of Microsoft online services and Microsoft has hailed this as unique."
Conor Callanan, chief executive of fellow Microsoft Office 365 partner Core, said the emphasis Microsoft is placing on CRM has sparked a "mad rush" among partners to buy up boutique CRM partners, citing Consult CRM's acquisition by Advanced Computer Software in April as an example.
Callanan agreed that few UK VARs have coverage of Microsoft's online services portfolio, adding that Core itself is looking to buy its way into the Dynamics space.
"Microsoft announced at WPC that CRM is going mainstream," he said.
"I can see the logic of partnering as you can explore whether there is a market and if so, whether to buy [your partner] or set up on your own. It's a way of testing the market."
In a statement, Vanessa Kyte, Microsoft Dynamics UK partner lead, hailed Lanway and Netwise's pact as a "significant partnership which is a great example of our partners realising the cloud opportunity and seizing the moment".
Posted by Veronica Silva Cusi, news correspondent
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