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News : Lattice Engines Wins CRM Watchlist 2014 Award
San Mateo, Calif., April 3, 2014 -- Lattice Engines announces that it won a spot on CRM industry visionary Paul Greenberg's CRM Watchlist 2014. This is the second consecutive year that Lattice is recognized on the CRM industry's evaluation of the technology providers having the largest impact today.
In its review, Lattice was specifically recognized for its ability to deliver measurable results to its customers, expanding its predictive applications portfolio with Lattice Predictive Lead Scoring, maturation of its market position and operations and overall value proposition to customers.
"Lattice engineers excellent products and defines algorithms that seem to make the predictive and prescriptive nature of their offering work with measureable results," said Paul Greenberg, author of CRM at the Speed of Light, 4th Edition. "This is a dynamic company making an impact. It has a solid value proposition that meets the requirements of a fast-moving and ever-changing customer demand."
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Simplicity, Simplicity, Simplicity!
About Lattice Engines:
Lattice is pioneering the predictive applications market for marketing and sales. Lattice helps companies win more customers by making complex data science easy to use through a suite of secure cloud applications. By combining the industry''s largest source of external buying signals with a company''s internal data and applying proven predictive analytics, Lattice increases conversion and win rates by as much as 10 times. Lattice customers include innovative companies of every size. Lattice is backed by Sequoia Capital and NEA with headquarters in San Mateo, CA.
Published: Monday, April 7, 2014