News : Launch of New Platform Coventured With Salmat as Founding Partner
Sydney, Australia, May, 2017 -- CoVentured, a new platform designed to connect startups with corporates to drive innovation in Australia, has launched with the support of marketing services business Salmat as one of the founding members.
With Australia’s innovation dropping two places in the latest Global Innovation Index, Salmat recognises the important role the startup ecosystem can play to reverse this trend and intends to be a significant contributor to the project.
CoVentured has been developed for enterprises to benefit from startups’ culture of agility and innovation, and for startups to access the skills, scalability and experience of large companies with the common objective to foster innovation.
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As a founding member, Salmat has been working with Slingshot to help establish CoVentured. The marketing provider will commit time and resources to help members, with the CEO Craig Dower and CTO Dave Glover offering guidance to startups in their initial phases of setup and growth.
"We believe corporates can learn a lot from working with such innovators. Technology played a major part in our transformation, and we recognise the positive impact startups can have on business, industry, the economy and society. But we also know that startups need the support of big businesses to thrive," said Craig Dower, CEO of Salmat.
"As we continue to transform our business, we are keen to support startups and ensure innovation remains at the core of our business, and initiatives like CoVentured are a great way to achieve that," Dower said.
"CoVentured will aim to bring together the best of both worlds; the agility and fresh thinking of startups, with the skill, scalability and experience of Australia’s biggest brands. Harnessing disruption via a crowdsourced model will help the Australian market become more competitive as it allows businesses to explore opportunities they would never have evolved internally. We’re proud to launch CoVentured, a new, world-leading approach to external corporate innovation. It will not only help business leaders justify R&D costs but shift their view of it from a cost to an investment." says Karen Lawson, Slingshot’s CEO.
CoVentured is available as of today.
Posted by Veronica Silva Cusi, news correspondent
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