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News : B2B IT Marketing Agency, BNZSA, Expands into Asia-Pacific


Madrid, Spain, Oct 18, 2021 -- B2B sales and marketing agency, BNZSA, has built on its European and Americas operations with expansion into the Asia-Pacific region to provide clients with global demand generation services. At present, all global client lead generation campaigns are being run remotely from Europe but uniquely, delivered by native language speakers.

"As a consequence of the outstanding campaigns we continue to deliver for clients in EMEA and in North and South America, we are responding to overwhelming demand for us to extend our offering into the diverse and complex Asia-Pacific markets," said Brahim Samhoud, BNZSA's CEO.

"Our clients find that the unique combination of our deep first- and third-party data and insight, digital capabilities and native language contact centre agents is simply not available to them in Asia-Pacific and have insisted that we extend our services to support their sales and marketing programmes in the region."

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According to The McKinsey Global Institute, Asia's technological capabilities have expanded rapidly over the past decade. Between 2006-08 and 2016-18, Asia accounted for 52 percent of global growth in the revenue of technology companies. The region's global share of start-up investment increased from only 16 percent in 2006-08 to 40 percent in 2017-19, accounting for 43 percent of global growth. McKinsey asserts that the four areas where Asia has a high share of both start-up investment and strong patents are mobile services, artificial intelligence, the Internet of Things, and manufacturing equipment.

"The growth opportunities in hardware and software are evident, and as clients are increasingly centralising sales and marketing budgets and focusing on global enterprise accounts, they expect the same levels of service in all regionals globally," added Paul Briggs, BNZSA's Director of Global Corporate Development. "Regardless of geography, our teams are able to physically qualify and route leads within hours of the lead being generated. This is practically unique in the marketplace - particularly as we bring our industry standard GDPR compliance to Asia."


Posted by Veronica Silva Cusi, news correspondent

About BNZSA:
Company LogoBNZSA is a European marketing agency specialising in tele-based demand generation with a team of more than 200 who are experts in delivering qualified, sales-ready leads. It was established in 2013 and has grown rapidly over seven years recording annual growth of 30 percent. BNZSA is privately-owned, has never relied on third-party funding, and has been profitable since day one. Based in Madrid, Spain, and with offices in the UK, France and Morocco, BNZSA delivers leads to more than 100 clients including many of the world's leading technology brands.
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