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News : Belfius Selects NGDATA to Enable Greater Customer Experience Management
Gent, Belgium, Dec 17, 2015 -- NGDATA, the customer experience management solutions company, announced that Belfius Bank, based in Brussels, has chosen NGDATA as part of its enhanced customer relationship initiative aiming to bring next-gen customer experiences to its Retail Client Bank.
Belfius will utilize NGDATA’s Lily Enterprise solution to improve and enhance their customer relationships. The technology will be integrated across all products and communication channels to enable more relevant conversations to better serve their customers. The bank will benefit through relationship building for greater customer loyalty and lifetime value.
"We are thrilled to work with NGDATA to accelerate our digital transformation and develop best-in-class customer insights to drive our business, said Geert Van Mol, Chief Digital Officer at Belfius."
"The real-time Customer DNA from NGDATA is a unique technology that fits into our environment and will enable us to make effective use of our big data and drive decisions in the customer experience building process," added Geert Van Hove, CIO, Belfius.
Posted by Veronica Silva Cusi, news correspondent
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NGDATATM is the customer experience management solutions company that enables enterprises to radically improve the effectiveness of their marketing campaigns, increase up-sell and reduce churn. The company delivers Lily Enterprise, which empowers enterprises to listen bigger to customer interactions across all channels, learn faster from customer’s behavior – continuously building intelligent Customer DNA—and execute smarter with highly targeted product offers and content.
About Belfius Bank:
Belfius Bank and Insurance, known as Dexia Bank Belgium up until 1 March 2012, is a for-profit PLC originally founded to meet local authority needs.
Published: Monday, December 21, 2015