News : OnResearch Evolves Brand to Become OnR
Toronto, Ontario, Canada, Dec, 2018 -- After more than 15 years of leadership in delivering insights that transform the digital customer experience, OnResearch, a Toronto based firm with additional offices throughout the US, is evolving their brand and offering and will now be known as OnR, which is pronounced HONOR. The brand launch includes introduction of a new domain, revamped website and a new brand look.
"OnResearch was far too narrow a brand name for the transformative work we are doing in customer experience for clients today, and where we’ll continue to evolve in the future," said OnR CEO and Founder Jason Ten-Pow. "The most successful brands, no matter the industry, take the time to understand not only what customers do, but also how they feel at every turn of their experience, and what should be done to make their interactions easier, more personal, and more connected to the brand…driving an unbreakable relationship. We are uniquely suited to help them do just that, and that’s all built on HONOR, which we now spell OnR."
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The OnR name connects the brand to both their history in traditional and digital research and surveys, while pointing towards the journey and experience that impacts each and every customer for each and every brand. The Honor pronunciation is purposeful and built on the company’s commitment to honoring relationships, relevance and results.
"As data overwhelms and competition for mindshare is greater than ever, the customer-centric approach is vital to achieving and exceeding desired results long-term. Brands need to increase and build on the relevance of not only what they say to customers, but how, when and why they are saying it," said Ten-Pow. "Every brand in every business is currently somewhere on their own journey towards building real customer relationships. We help them transform the experience for their customers not by looking at what has happened, but by taking what has happened and driving the action to strengthen those bonds."
Posted by Veronica Silva Cusi, news correspondent
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Founded in 2001 and previously known as OnResearch, in late 2018 OnR was introduced as the new brand name, focusing on the core objective of Honor – the customer, relationships, relevance and results. OnR is pronounced HONOR. Headquartered in Toronto, OnR has additional office locations in several US markets.
Published: Tuesday, December 4, 2018
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