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News : Lebara Launches New MVNO Service in Middle East
London, UK, Dec 17, 2014 -- Lebara, a European mobile telecoms operator for migrant communities, has announced the launch of its MVNO service in the Kingdom of Saudi Arabia (KSA).
Lebara Mobile KSA is a Saudi company supported by an alliance of Saudi investors and Lebara Group. The launch comes after a licence was granted by the industry regulator earlier this year, and signals a new phase in Lebara's ongoing expansion strategy.
"We place significant importance on our alliance with Lebara," said HRH Prince Abdulaziz bin Mishal bin Abdulaziz Al-Saud, Chairman of Lebara Mobile KSA. "Such an alliance will play a significant role in bringing differentiated mobile services not only to the Kingdom but to the region."
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Managing Change
Published: Thursday, December 18, 2014