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News : LexisNexis Launches “Business Edge”
Las Vegas, NV, USA, Sept 1, 2015 -- LexisNexis Legal & Professional, a provider of content and technology solutions, announced a new business development (BD) module – Business Edge – for the LexisNexis InterAction(R) CRM product line. The Business Edge module is specifically designed for large law firms, and empowers the organization to build firm-wide client relationships, uncover new business opportunities, enhance client service and loyalty, gain a competitive advantage, and ultimately provide information to drive profitable growth.
"LexisNexis keeps improving InterAction and offers firms a great way to develop stronger relationships with clients, prospects and referral sources," said Deborah Dobson, marketing technology manager with Fisher & Phillips LLP, who has also written about successful law firm CRM implementations. "One recent improvement helps us track business development pursuits and opportunities in one place and easily report on them to understand what is working, what is not, which practice groups, offices and individuals are winning the opportunities and other important information to fine-tune our business development efforts."
Posted by Veronica Silva Cusi, news correspondent
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LexisNexis Group is a corporation providing computer-assisted legal research as well as business research and risk management services. During the 1970s, LexisNexis pioneered the electronic accessibility of legal and journalistic documents.
Published: Wednesday, September 2, 2015