Austin, TX, USA, March, 2020 -- Lifesize, a global provider of video collaboration and meeting productivity solutions, and Serenova, a contact center-as-a-service (CCaaS) provider, announced a merger, creating a contact center communications and workplace collaboration company customers worldwide. Marlin Equity Partners, a global investment firm, is the financial sponsor of the merger and will continue to invest and support the growth of the combined business to address the unified communications-as-a-service (UCaaS) market.
With the merger, the company is addressing the convergence of UCaaS and CCaaS technologies in the contact center with a complementary platform of enterprise-grade, cloud-based, high-definition video collaboration and contact center solutions.
Craig Malloy, founder and CEO of Lifesize, will serve as CEO of the new company. Serenova CEO John Lynch will assume the role of senior vice president of sales, including strategic oversight of global major accounts.
"Deeper customer and employee engagement through more vivid, direct communication is where the world’s most successful businesses will distinguish themselves from the competition," said Malloy. "This merger joins two companies with vast market expertise and cutting-edge, cloud-based solutions. When combined into an integrated platform, we will be uniquely positioned to help organizations deliver communication experiences that far surpass the status quo, from the contact center to the meeting room and beyond."
"Lifesize has a long track record of innovation in business communications and a strong dedication to customer success," said Lynch. "The synergies between Serenova and Lifesize solutions will allow us to revolutionize how businesses communicate with their customers and will deepen the value we can offer to our existing contact center customers worldwide."
Posted by Veronica Silva Cusi, news correspondent
Headquartered in Austin, TX, Lifesize combines best-in-class, cloud-based video conferencing services with integrated equipment to help you present your business in the best light. Recognized as Frost
Serenova simplifies every aspect of the customer experience, from front office to back, to make life easier for you, your customers and your employees. Our customer-focused brands achieve brighter interactions, deeper insights, and more meaningful outcomes with Serenova’s always-on, highly secure, true multi-tenant and instantly scalable Contact Center as a Service (CCaaS) platform, CxEngage. Headquartered in Austin, Texas, Serenova has operations in California, Canada, the United Kingdom and Australia/New Zealand.
Published: Friday, March 13, 2020
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