News : Listen Up Español Relaunches as ListenTrust
Portland, ME, USA, Jan 21, 2016 -- Bilingual contact center Listen Up Español announces the adoption of a new identity to reflect the broader vision of a company that has expanded its capabilities, portfolio of services and near-shore locations. Listen Up Español will now be known as ListenTrust, a new name that captures the essence of the company’s core vision and values.
Throughout 2015, the company focused on building a foundation for growth and expansion that would allow them to better serve current clients and build relationships in new target markets. The new brand opens opportunities to provide contact center services for markets in English and Spanish within the U.S. and Latin America. As companies see the need and advantage of providing customers with an excellent experience, person-to-person connection is a key component.
"The brand Listen Up Español has been the face of the company for almost 10 years and there is a lot of pride that we have built into the brand. However, with our recently expanded capabilities including outbound services, customer service, English-speaking agents and a new location in Belize, we needed to transform our identity to match our greater reach," said Tony Ricciardi, President and co-founder.
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"The U.S. Hispanic market has been front and center of our growth in the past and we won’t lose focus on this important segment; we are evolving with this market and have expended our commercial operations to new clients in Mexico, opening an additional location in Mexico City. Now we have the capacity to serve other meaningful markets to a greater degree," says Craig Handley, CEO and co-founder.
Posted by Veronica Silva Cusi, news correspondent
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About Listen Up Español/ListenTrust:
ListenTrust (formerly Listen Up Español) is the leading bilingual contact center for Spanish and English agent services with a focus on strengthening the person-to-person connection to improve a customer’s experience with a brand. Headquartered in Portland, Maine and operating in Mexico and Belize, the company employs over 800 agents and provides businesses with contact center services to reach consumers in the United States, Mexico and other countries in Latin America. With corporate operations based in Portland, Maine and a contact center in
Published: Friday, January 22, 2016
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