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News : Lithium Integrates Paid, Earned and Owned Social in One Single Platform for Digital Marketers

#contactcenterworld, @lithiumtech

San Francisco, CA, USA, June 20, 2017 -- Lithium Technologies announced a series of enhancements to Lithium Social Media Management that include: integrations with ad automation tools Brand Networks, Nanigans, and Smartly to give marketers the ability to manage paid and organic content together; integration with social listening platforms Netbase and Synthesio that empower marketers to make intelligent decisions; all-new competitive benchmarking; and sophisticated mobile publishing capabilities for Android and iOS.

"Marketers know they must provide better digital customer experiences, but it’s becoming more and more challenging with the multitude of digital channels, the fragmentation of tools to manage those channels, and increased noise from competitors," said Rob Tarkoff, president and CEO at Lithium. "With this next generation of our social media management product we want to make things simple for brands to manage digital at scale within one unified, integrated platform."

#contactcenterworld, @lithiumtech


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Posted by Veronica Silva Cusi, news correspondent
Source: Lithium Technologies

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Related Editorial

  • Lithium Named a Leader in Social Media Management Solutions
  • T-Mobile Selects Lithium to Help Create Digital Customer Experiences
  • Happy Customers Will Spend $100 of Disposable Income Every Month with Brands They Love
  • Lithium Offers Apple Business Chat Integration to Provide Convenient, Personal Messaging
  • Lithium Unveils New Social Marketing Product for Digital Customer Engagement
  • Lithium Messaging Launches for Brands to Communicate with Customers

More Editorial From Lithium Technologies

  • Lithium Offers Apple Business Chat Integration to Provide Convenient, Personal Messaging
  • Lithium Messaging Launches for Brands to Communicate with Customers
  • Pete Hess Joins Lithium Technologies as Chief Executive Officer
  • Lithium Technologies Appoints New CTO
  • Lithium Technologies Completes Acquisition of External Online Community Business from Jive
  • Lithium to Acquire External Online Community Business from Jive

About Lithium Technologies:
Customers want fast access to answers online, whether it’s through search or social media. When answers aren’t available, they make calls to your contact center or post their frustration on social networks for their friends and followers to see. So how do you generate answers on your website and respond to issues on Twitter and Facebook at scale? Lithium has the solution: 1. Drive requests through an online community and self-service knowledge base 2. Equip agents to respond efficiently on social channels while building awareness of your online resources 3. Tie your social support into your CRM system 4. Turn the resulting knowledge into valuable business assets for customers and employees alike.
           

Published: Friday, June 23, 2017

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