News : Lithium Integrates Paid, Earned and Owned Social in One Single Platform for Digital Marketers

San Francisco, CA, USA, June 20, 2017 -- Lithium Technologies announced a series of enhancements to Lithium Social Media Management that include: integrations with ad automation tools Brand Networks, Nanigans, and Smartly to give marketers the ability to manage paid and organic content together; integration with social listening platforms Netbase and Synthesio that empower marketers to make intelligent decisions; all-new competitive benchmarking; and sophisticated mobile publishing capabilities for Android and iOS.

"Marketers know they must provide better digital customer experiences, but it’s becoming more and more challenging with the multitude of digital channels, the fragmentation of tools to manage those channels, and increased noise from competitors," said Rob Tarkoff, president and CEO at Lithium. "With this next generation of our social media management product we want to make things simple for brands to manage digital at scale within one unified, integrated platform."

#contactcenterworld, @lithiumtech

Posted by Veronica Silva Cusi, news correspondent
Source: Lithium Technologies

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About Lithium Technologies:
Customers want fast access to answers online, whether it’s through search or social media. When answers aren’t available, they make calls to your contact center or post their frustration on social networks for their friends and followers to see. So how do you generate answers on your website and respond to issues on Twitter and Facebook at scale? Lithium has the solution: 1. Drive requests through an online community and self-service knowledge base 2. Equip agents to respond efficiently on social channels while building awareness of your online resources 3. Tie your social support into your CRM system 4. Turn the resulting knowledge into valuable business assets for customers and employees alike.

Published: Friday, June 23, 2017

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