News : Lithium Named a Leader in Social Media Management Solutions
San Francisco, CA, USA, June 12, 2017 -- Lithium Technologies announced it has been named a leader by Forrester Research Inc. in "The Forrester Wave™: Social Media Management Solutions, Q2 2017" report. Forrester’s report says of Lithium, "Lithium Technologies offers a response-driven SMMS reminiscent of its heritage. Lithium’s year-old SMMS is reflective of the vendor’s community- and customer-support roots, as demonstrated by its strong response management and suggested response capabilities."
"Our goal is simple – help brands build amazing digital customer experiences," said Rob Tarkoff, Lithium president and CEO. "Our placement reinforces Lithium’s leadership in social media management. This is just the beginning though, as our next wave of product enhancements and integrations are launching next week for marketers to get the most out of their investment. Watch this space – it’s an exciting time to be at Lithium."
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Vendors in the report were evaluated based on a number of criteria across three main categories: Current Offering, Strategy, and Market Presence. Lithium earned the highest or joint highest score among the companies Forrester invited to participate in the report in the following areas:
Lithium was also included in Forrester’s March 2017 "Vendor Landscape: Social Marketing Technology" report. This report speaks to Lithium’s origins and strengths stating, "Many of today’s social suites have grown out of solutions from providers that used to offer just one piece of the social technology pie. Origin is important because it offers a glimpse into the solutions’ core strengths and needs for complementary capabilities. For example, Lithium Technologies, which offers a well-known community platform, recently released a complementary social content publishing tool."
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About Lithium Technologies:
Customers want fast access to answers online, whether it’s through search or social media. When answers aren’t available, they make calls to your contact center or post their frustration on social networks for their friends and followers to see. So how do you generate answers on your website and respond to issues on Twitter and Facebook at scale? Lithium has the solution: 1. Drive requests through an online community and self-service knowledge base 2. Equip agents to respond efficiently on social channels while building awareness of your online resources 3. Tie your social support into your CRM system 4. Turn the resulting knowledge into valuable business assets for customers and employees alike.
Forrester Research is an independent technology and market research company that provides advice on existing and potential impact of technology, to its clients and the public.
Published: Wednesday, June 14, 2017
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