News : Lithium Offers Apple Business Chat Integration to Provide Convenient, Personal Messaging
San Francisco, CA, USA, July 20, 2018 -- Lithium Technologies, a platform for enabling brands to support, serve and engage customers, announced its support for Apple Business Chat, allowing Lithium customers to meet iOS customers where they are — on one of the most the exciting new channels in the rapidly expanding messaging market.
Apple Business Chat is a new way for users to communicate directly with businesses using the Messages app on iPhone and iPad. And, the combination of Lithium and Apple Business Chat offers an easy, 1:1 asynchronous way to message brands directly and connect with and deliver personalized experiences to customers at the right time with minimal effort.
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"Great customer service today is really about creating great customer engagement," said Lithium CEO Pete Hess. "Today's consumers expect a convenient way to interact with brands without waiting on hold or expiring chat sessions. The ease of messaging a brand directly and personally, through Apple Business Chat, is a crucial way brands build loyalty and trust. Being there for customers whenever and wherever they want to connect with you is an absolute necessity for businesses who wish to survive."
"Given shifting consumer expectations, the importance of authenticating and responding in a secure and personalized manner in the channel of a customer's choice, such as through Apple Business Chat, is essential in today's competitive marketplace," added Hess.
Apple Business Chat is available in beta in the U.S. and is built into iOS 11.3 and higher.
Posted by Veronica Silva Cusi, news correspondent
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Customers want fast access to answers online, whether it’s through search or social media. When answers aren’t available, they make calls to your contact center or post their frustration on social networks for their friends and followers to see. So how do you generate answers on your website and respond to issues on Twitter and Facebook at scale? Lithium has the solution: 1. Drive requests through an online community and self-service knowledge base 2. Equip agents to respond efficiently on social channels while building awareness of your online resources 3. Tie your social support into your CRM system 4. Turn the resulting knowledge into valuable business assets for customers and employees alike.
Apple Inc., formerly Apple Computer, Inc., is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software and personal computers.
Published: Monday, July 23, 2018
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