San Francisco, CA, USA, July 20, 2018 -- Lithium Technologies, a platform for enabling brands to support, serve and engage customers, announced its support for Apple Business Chat, allowing Lithium customers to meet iOS customers where they are — on one of the most the exciting new channels in the rapidly expanding messaging market.
Apple Business Chat is a new way for users to communicate directly with businesses using the Messages app on iPhone and iPad. And, the combination of Lithium and Apple Business Chat offers an easy, 1:1 asynchronous way to message brands directly and connect with and deliver personalized experiences to customers at the right time with minimal effort.
"Great customer service today is really about creating great customer engagement," said Lithium CEO Pete Hess. "Today's consumers expect a convenient way to interact with brands without waiting on hold or expiring chat sessions. The ease of messaging a brand directly and personally, through Apple Business Chat, is a crucial way brands build loyalty and trust. Being there for customers whenever and wherever they want to connect with you is an absolute necessity for businesses who wish to survive."
"Given shifting consumer expectations, the importance of authenticating and responding in a secure and personalized manner in the channel of a customer's choice, such as through Apple Business Chat, is essential in today's competitive marketplace," added Hess.
Apple Business Chat is available in beta in the U.S. and is built into iOS 11.3 and higher.
Posted by Veronica Silva Cusi, news correspondent
About Khoros, LLC:
Khoros, built from Spredfast Lithium, is the leading customer engagement platform built to turn siloed knowledge into enterprise value, and customers into contributors. By connecting consumer insights across all departments, Khoros gives companies the ability to run their business with their customers, anticipating their needs and accelerating sales, loyalty, and innovation. With 2,000 customers, including 52 of the Interbrand 100, and ten offices globally, Khoros powers approximately 500 million digital interactions every day.
Apple Inc., formerly Apple Computer, Inc., is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software and personal computers.
Published: Monday, July 23, 2018
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