News : Lithium Unveils New Social Marketing Product for Digital Customer Engagement
San Francisco, CA, USA, June 9, 2016 -- Lithium Technologies announced Lithium Reach, a social marketing product that redefines how brands can maximize engagement across social channels, blogs and online communities. With the addition of Reach, the Lithium platform now enables brands to implement a Total Community strategy that engages customers in a true two-way conversation across digital channels, and throughout the customer lifecycle.
Combined with Lithium Response, the social customer care tool, Reach breaks down the silos between marketing and service so the entire organization can give customers a better digital experience.
"A truly effective digital strategy – what we call Total Community – involves engaging with stakeholders across all digital channels, and activating those stakeholders on behalf of your brand. The Lithium platform, bolstered by the addition of Lithium Reach, gives brands the full platform to differentiate on digital," said Rob Tarkoff, President and CEO of Lithium Technologies.
Posted by Veronica Silva Cusi, news correspondent
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Customers want fast access to answers online, whether it’s through search or social media. When answers aren’t available, they make calls to your contact center or post their frustration on social networks for their friends and followers to see. So how do you generate answers on your website and respond to issues on Twitter and Facebook at scale? Lithium has the solution: 1. Drive requests through an online community and self-service knowledge base 2. Equip agents to respond efficiently on social channels while building awareness of your online resources 3. Tie your social support into your CRM system 4. Turn the resulting knowledge into valuable business assets for customers and employees alike.
Published: Monday, June 13, 2016