News : Live Nation Entertainment Hires Phil Seward
Los Angeles, Nov. 21, 2014 -- Live Nation Entertainment announces that Phil Seward will join the company as the senior vice president of relationship and loyalty marketing. In this role, Seward will work across Live Nation Entertainment to develop and implement programs that will attract new fans, drive life long loyalty and engagement to the Live Nation platform, and further enhance the company's yield management capabilities.
Seward is a customer relationship and loyalty marketing veteran who has held executive roles at some of the most progressive and creative brands, most recently leading all customer loyalty initiatives and the Elevate frequent flier program at Virgin America.
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"With his extensive experience leading Virgin America's CRM efforts for one of the most creative and loyalty-inducing brands, Phil is uniquely positioned to help us bring further sophistication to our usage of data and analytics to connect even more fans with the experiences they are most passionate about," said Joe Berchtold, chief operating officer of Live Nation Entertainment.
Posted by Veronica Silva Cusi, news correspondent
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About Live Nation Entertainment:
Live Nation Entertainment is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media
Published: Monday, November 24, 2014