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News : LivePerson Launches Maven
New York, NY, USA, Dec. 5, 2018 -- LivePerson, Inc. (Nasdaq: LPSN), a provider of conversational commerce solutions, launched Maven, a conversational AI that enables brands to replace traditional websites and 800-numbers with personalized conversations over SMS, Facebook Messenger, WhatsApp, Google RCS Business Messaging, Amazon Alexa, and other popular messengers and voice assistants.
"I watched the first generations of conversational AI and bots frustrate consumers because the technology relied on decision trees that could send them in circles," says Robert LoCascio, LivePerson's founder and CEO. "We created a new direction. Our AI is designed to be taught and managed by contact center agents. One in 57 Americans works as a contact center agent, and when paired up with AI, their impact on the lifetime value of a customer is transformative. Where we once thought that AI would replace people, especially in contact centers, we know now that people in contact centers, who converse with consumers everyday, are the best conversational designers for AI. We will need this population to create and manage the millions of AI-powered conversations that will be necessary for consumers to speak to brands through their home and mobile devices."
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Direct-to-consumer women's luxury shoe brand Tamara Mellon is among Maven's early adopters. "We are committed to delivering a superior experience and have found messaging to be the most natural and effortless way for us to communicate with our customers," said Tamara Mellon, co-founder and Chief Creative Officer of Tamara Mellon Brand and formerly the co-founder of Jimmy Choo. "We are partnering with LivePerson so that our customers can ask us questions, get recommendations, and make purchases in the messaging apps and voice assistants they use everyday. LivePerson's new automation capabilities give our customers quick answers on topics like product availability while allowing our team to monitor the experience and put the finishing touches on conversations where needed."
Maven and LivePerson's new AI-based products are accessible via LivePerson's Early Access Program and will be generally available in the first quarter of 2019.
Posted by Veronica Silva Cusi, news correspondent
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About LivePerson, Inc.:
LivePerson makes life easier by transforming how people communicate with brands. Our 18,000 customers, including leading brands like Citibank, HSBC, Orange, and The Home Depot, use our conversational commerce solutions to orchestrate humans and AI, at scale, and create a convenient, deeply personal relationship — a conversational relationship — with their millions of consumers.
Published: Thursday, December 6, 2018
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