News : LivePerson Launches Operations in Japan
TOKYO, Dec. 3, 2013 -- LivePerson, Inc. (NASDAQ: LPSN), a provider of digital engagement solutions, announces the formation of LivePerson Japan Kabushiki Kaisha, and strategic partnerships with Information Services International-Dentsu, Ltd. (ISID), and Dentsu Razorfish, group subsidiaries of Dentsu Inc., an advertising agency. In addition to the creation of the Japanese entity, LivePerson has named Akio Fukasawa as Country Manager of the company's Japanese operations.
LivePerson's digital engagement platform helps digital brands understand consumer intent and value, the moment they arrive to a website, enabling brands to connect with customers through chat, voice, personalized messaging, and video chat across multiple channels and devices, helping to improve the digital experience and increase brand value.
Leveraging the expertise of partners like Vixia, ISID, and Dentsu Razorfish in the areas of digital marketing, technology implementation, and innovative digital experiences, respectively, LivePerson intends to promote and deliver its multi-channel engagement platform to a broader range of enterprises. Through these partnerships, the Company also plans to build its presence in key verticals such as financial services, retail, eCommerce, travel and high-tech.
"Our mission is to help build great brands by creating, rich, engaging experiences for consumers throughout their digital journey. The partnership with LivePerson is a natural extension of this goal, as their platform supports Razorfish's world class commerce services," said Hidetoshi Tokumaru, President and CEO of Dentsu Razorfish. "We look forward to bringing our complementary expertise to the Japanese market, while helping brands enhance the experience they deliver to their customers."
"As more consumers choose to do their banking activity online, trust and loyalty are critical for success, so it's imperative that financial service institutions understand how to provide optimal support to their customers in the digital environment," said Shigeyuki Suganuma, Senior Executive Officer and Director of Financial Industry Business Operations at ISID. "By combining the LivePerson platform with ISID's financial solutions, which include contact center and online banking solutions, we hope to enable businesses to deliver an exceptional digital experience, driving higher levels of customer satisfaction and measurable success."
Posted by Veronica Silva Cusi, news correspondent
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LivePerson is an Application Service Provider (ASP) of technology facilitating real-time sales, customer service and marketing solutions for companies doing business on the Internet. The LivePerson service enables online businesses to communicate with Internet users in real time, thereby enhancing the online experience. LivePerson allows clients to increase revenue and productivity while decreasing the overall cost of customer support.
Published: Thursday, December 5, 2013