News : LogMeIn Unveils In-app Chat to Boost Customer Engagement
June 6, 2014 -- In order to help businesses capitalize on the rapidly growing number of mobile consumers, Boston-based LogMeln has launched BoldChat, an in-app and browser based chat option that enhances multichannel customer engagement.
The new BoldChat mobile release will be available later this summer.
The service will be available in three configurations: BoldChat Pro, Enterprise and Premier.
In a statement LogMeln said that this enables online marketing firms to quickly and easily employ live-chat capabilities on their mobile website, which help business to offer an intuitive consistent experience to support mobile customers and boost conversion rates of mobile shoppers.
A recent study found that 70 percent of shoppers now use mobiles to research products and services. However, it was found that firms have not picked up the pace of ever changing consumer behavior, especially in the world of smart-phones. As a result 40 percent of them were not happy with the mobile shopping, study said.
Steve Castro-Miller, vice president, LogMeln, said, "To be competitive, companies must understand the transformation of the consumer and think about their mobile strategies. Optimizing mobile engagement means offering multiple, intuitive ways for consumers to seek help, ask questions and gain insights, from in-app and website chat to text messaging to email to social media. With the BoldChat mobile release, we are introducing new ways for companies to rapidly deliver 360-degree interactions across today’s most popular mobile channels."
Posted by Veronica Silva Cusi, news correspondent
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About LogMeIn, Inc.:
LogMeIn (NASDAQ:LOGM) provides cloud-based remote access, support and collaboration solutions to quickly, simply and securely connect millions of internet-enabled devices across the globe — computers, smartphones, iPads, Android tablets, and digital displays. Designed for consumers, mobile professionals and IT organisations, LogMeIn's solutions empower nearly 13 million active users to connect more than 100 million devices. LogMeIn is based in Woburn, Massachusetts, USA, with offices in Australia, Hungary, Japan, the Netherlands, and the UK.
Published: Monday, June 9, 2014