News : Lorge Implements Sage CRM Contact Management Software Solution
Johannesburg, South Africa July 22 2014 -- Sales and distribution of a wide range of lingerie and swimwear imported from France, Germany, Austria, Italy, England and the USA is being managed through a Sage CRM software solution implemented by business software provider Lorge, for five Barclay & Clegg stores, three located in Johannesburg and two in Pretoria.
Gustav Du Plessis of Lorge corporate sales says the solution provides accurate collection and management of customer details as well as the marketing of a range of international lingerie brands.
He adds that Sage CRM training and demonstrations have been implemented by Lorge over the past three months, and a monthly newsletter sent to subscribers assists with the accurate tracking of women loyal to specific brands of Barclay & Clegg lingerie and swimwear.
"The software also tracks which brands are popular with specific customers," says Sianne Carter, marketing co-ordinator at Barclay & Clegg. "Monitoring and loyalty tracking of the popularity of various brands of lingerie through the Sage CRM software ensures that we are able to import the lingerie brands that our customers want, while at the same time streamlining the overall sales process."
Posted by Veronica Silva Cusi, news correspondent
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Published: Thursday, July 24, 2014