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News : Lorge Implements Sage CRM Contact Management Software Solution
Johannesburg, South Africa July 22 2014 -- Sales and distribution of a wide range of lingerie and swimwear imported from France, Germany, Austria, Italy, England and the USA is being managed through a Sage CRM software solution implemented by business software provider Lorge, for five Barclay & Clegg stores, three located in Johannesburg and two in Pretoria.
Gustav Du Plessis of Lorge corporate sales says the solution provides accurate collection and management of customer details as well as the marketing of a range of international lingerie brands.
He adds that Sage CRM training and demonstrations have been implemented by Lorge over the past three months, and a monthly newsletter sent to subscribers assists with the accurate tracking of women loyal to specific brands of Barclay & Clegg lingerie and swimwear.
"The software also tracks which brands are popular with specific customers," says Sianne Carter, marketing co-ordinator at Barclay & Clegg. "Monitoring and loyalty tracking of the popularity of various brands of lingerie through the Sage CRM software ensures that we are able to import the lingerie brands that our customers want, while at the same time streamlining the overall sales process."
Posted by Veronica Silva Cusi, news correspondent
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More Editorial From Sage
Sage is the only FTSE 100 company in the North East. Even though we've become a global company, we're still rooted in the North East, with our head quarters in Newcastle where around 1,500 of our people work. 6.2 million companies around the world use Sage products and services across 100 countries. We’re a company that lives and breathes business. Not just our own, but our customers’ businesses too. What makes us different is our people and our passionate commitment to doing what’s right for our customers, going the extra mile and exceeding their every expectation. We do this because we care. Because we care about business. Because we want our customers to be successful and to be able to do things the way they want to do them. Because we want their experience of interacting with Sage to be truly breathtaking. We live and breathe business. Every day. That’s what we do.
Lorge is the preferred supplier and implementer of Sage ERP Accpac, Sage CRM and Sage ERP X3 accounting and business management software solutions. A deep pool of experience and skills accumulated over 25 years ideally places Lorge to provide independent and consistent expertise in the implementation, support, maintenance, application modifications and training of business and accounting software systems. Innovative solutions that provide businesses with strategic and competitive advantage are designed and implemented throughout Africa.
Published: Thursday, July 24, 2014