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News : LoyaltyExpress Releases CustomerManager 6.0 CRM Solution
Woburn, MA, USA, July 6, 2015 -- LoyaltyExpress, a provider of marketing automation and cloud-based customer relationship management (CRM) solutions for mortgage companies and banks, announces the release of CustomerManager 6.0, an enhanced version of its flagship CRM technology. This new release builds on the company's initial integration with Ellie Mae's Encompass(R) all-in-one mortgage management solution by including the ability to pass additional data fields associated with each closed loan.
"Our enhanced integration with Encompass enables lenders to simplify the marketing process throughout different stages of the loan process, so they can efficiently grow their business," said Jeff Doyle, CEO of LoyaltyExpress "CustomerManager automates the intelligent delivery of communications to the right audiences, with the right content, at the right time. We are deeply committed to the business development value that we continue to deliver and enhance upon for Ellie Mae Encompass users," Doyle said.
Posted by Veronica Silva Cusi, news correspondent
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LoyaltyExpress simplifies CRM and marketing automation for banks and mortgage companies, including one of the top three retail lenders in the nation. Its flagship solution, CustomerManager, is an enterprise-wide, Software-as-a-Service platform that combines lead management, email, and direct mail campaigns with a 360-degree view of each loan officer''s customers, partners, and prospects. Its MarketingCentral service delivers a web-based, sales collateral store powered by custom content creation and integrated print fulfillment.
About Ellie Mae:
Ellie Mae, Inc. is a leading provider of on-demand automation solutions for the mortgage industry . The Company offers an end-to-end solution, delivered using a Software-as-a-Service model that serves as the core operating system for mortgage originators and spans customer relationship management, loan origination and business management. The Company''s offerings include the Encompass and DataTrac® mortgage management software systems. Ellie Mae was founded in 1997 and is based in Pleasanton, California.
Published: Tuesday, July 7, 2015